Rubey wants to make investment in fine art accessible to all and keep our heritage accessible. Those are Rubey's two social goals.
Rubey wants to make art investment accessible to all:
- You can invest in a masterpiece from 150 euros.
- The net realisable value obtained from the piece's sale will be proportionately distributed among the current token holders to meet.
To keep our heritage accessible, Rubey places all the acquired art on long-term loans to museums:
- This ensures that pieces of art from private collections are shown to the general public in the best museums.
- You expand the museums’ collections.
Rubey is a passion project.
Rubey is the passion project of Gwenn Nevelsteen and Christophe Ghewy of Untitled Workers Club, and Maarten Van Doorslaer and Marcell De Vries of 2140 Consulting. Peter Hinssen was so impressed with the initiative that he joined instantly.
Untitled Workers Club is a Belgian agency specialising in communication on museums, art, finance and inclusion.
“Untitled Workers Club believes that organisations and brands have a unique opportunity to achieve lasting cultural and social change. We always look for solutions that have a real impact. The best campaigns are often about a new product or service that responds to new cultural needs in society. For instance, Art Security Tokens are the perfect tool to build a community around a painting and a museum, and create social value.”
2140 Consulting is a global firm that assists organisations with Security Token Offerings.
“2140 Consulting's mission is to make investment accessible to all. To achieve this, we use tokenisation techniques that transcend the current paper and regulatory barriers and offer an alternative funding tool that allows museums and other organisations to enhance their art collections.”
Peter Hinssen is a technology entrepreneur and author. He gives talks all over the world on the impact of technology on society and the digital world which he calls the new normal. He is a popular keynote speaker at IT conferences across the globe.
“Security Tokens use innovative technology for traditional investment objects. At Rubey, these are museum-quality works of art. Security tokens are the way of the future.”
The first Art Security Offering was made possible thanks to the support received from the Director of the Royal Museum of Fine Arts Antwerp (KMSKA) Carmen Willems and the Chair of the museum’s Board of Directors Luk Lemmens.